What is media and asset trade? It's a strategic marketing resource. It's a way to benefit from the efficiencies and resources garnered by the world's largest communications services group. It's a model that more and more of the world's most business savvy executives are utilizing to develop innovative, strategic marketing programs without increasing financial obligations.
Our position as a WPP company powered by GroupM enables us to develop and execute transformative media and asset trading models that generate higher & faster returns on marketing investments.
Fund new marketing and enhance existing marketing initiatives via future planned & budgeted media, that meets all qualitative and quantitative requirements
Reduce cash outlay on future media and marketing expenditures
Increase media budgets without additional financial obligations
Strengthen brand ROI while receiving guaranteed savings on all media implementation
Build or restore financial value to underperforming assets including excess inventory, real estate, capital equipment and more
Powerful trade models through our comprehensive catalogue of financial and marketing resources that fuel marketing funding and asset recovery programs
Customized trade alternatives that facilitate significant financial enhancement via future planned & budgeted media, that meets all qualitative and quantitative requirements
Build new revenue streams by incorporating media and asset trade components
Expand inventory distribution into new channels
Alignment with the world's largest communications services group
Join Midas President Kathy Kladopoulos and the world's most engaged heads of marketing who come together to help solve today's toughest CMO challenges in the most dynamic, productive environment you've ever seen.
Susan Lintonsmith CMO, Quiznos
Richard Marnell SVP Marketing, Viking River Cruises
Wanda Geirhart CMO, Neiman Marcus
Midas is extending our discounted rate to interested marketing executives. Contact us for more information.
The Midas Exchange is a consultative-focused media and asset trading firm that provides innovative, strategic marketing and financial solutions to business-savvy executives and their corporations. Our position as a WPP company enables us to develop and execute transformative media and asset trading programs that deliver higher ROI and sales revenue for our clients and partners. Our staff of industry leading executives, experienced in all facets of media and asset trade disciplines, work collaboratively with clients and partners to develop customized trading programs that are held to WPP's high standards of accountability and delivery. Powered by GroupM, the #1 global media investment management group, The Midas Exchange is headquartered in New York with the global footprint of WPP.
We are a wholly owned subsidiary of WPP, the largest advertising conglomerate in the world
Powered by GroupM, Midas Exchange delivers the highest quality media with superior efficiencies.
The Midas Exchange is a proud sponsor of SOS Children's Villages