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What is media and asset trade? It's a strategic marketing resource. It's a way to benefit from the efficiencies and resources garnered by the world's largest communications services group. It's a model that more and more of the world's most business savvy executives are utilizing to develop innovative, strategic marketing programs without increasing financial obligations.
Our position as a WPP company powered by GroupM enables us to develop and execute transformative media and asset trading models that generate higher & faster returns on marketing investments.

Marketing Benefits:

  • Fund new marketing and enhance existing marketing initiatives via future planned & budgeted media, that meets all qualitative and quantitative requirements
  • Reduce cash outlay on future media and marketing expenditures
  • Increase media budgets without additional financial obligations
  • Strengthen brand ROI while receiving guaranteed savings on all media implementation

Financial Benefits:

  • Build or restore financial value to underperforming assets including excess inventory, real estate, capital equipment and more
  • Powerful trade models through our comprehensive catalogue of financial and marketing resources that fuel marketing funding and asset recovery programs
  • Customized trade alternatives that facilitate significant financial enhancement via future planned & budgeted media, that meets all qualitative and quantitative requirements

Partner Benefits:

  • Build new revenue streams by incorporating media and asset trade components
  • Expand inventory distribution into new channels
  • Alignment with the world's largest communications services group

02 News Join Midas Exchange at these upcoming events

07-08.10.2015 The CMO Club 2015 Fall Innovation and Inspiration Summit

October 7-8, 2015 Santa Monica, CA

Join Midas President Kathy Kladopoulos and the world's most engaged heads of marketing who come together to help solve today's toughest CMO challenges in the most dynamic, productive environment you've ever seen.

Speakers include:

Susan Lintonsmith
CMO, Quiznos
Richard Marnell
SVP Marketing, Viking River Cruises
Wanda Geirhart
CMO, Neiman Marcus

Midas is extending our discounted rate to interested marketing executives. Contact us for more information.

13-14.10.2015 CFO Rising West Summit

October 13-14, 2015 San Francisco, CA

Join Midas at this invitation only event that addresses all the challenges facing a modern CFO and the opportunities they have to lead their organizations.

Speakers include:

Elaine Paul
CFO, Hulu
Mike Kriak
COO & CFO, Mashable
Adam DeWitt
CFO, GrubHub

Request an invitation here or contact us for more information.

05.11.2015 SOS Villages Fundraiser

November 5, 2015 Edison Hotel

Come join Midas and SOS for an evening of music with Roberta Flack, as we pay tribute to Benny Goodman and his generous family foundation. Contact us for more information.

03 About

The Midas Exchange is a consultative-focused media and asset trading firm that provides innovative, strategic marketing and financial solutions to business-savvy executives and their corporations. Our position as a WPP company enables us to develop and execute transformative media and asset trading programs that deliver higher ROI and sales revenue for our clients and partners. Our staff of industry leading executives, experienced in all facets of media and asset trade disciplines, work collaboratively with clients and partners to develop customized trading programs that are held to WPP's high standards of accountability and delivery. Powered by GroupM, the #1 global media investment management group, The Midas Exchange is headquartered in New York with the global footprint of WPP.

We are a wholly owned subsidiary of WPP, the largest advertising conglomerate in the world

Powered by GroupM, Midas Exchange delivers the highest quality media with superior efficiencies.

The Midas Exchange is a proud sponsor of SOS Children's Villages

We're hiring! Contact us to learn more about our open positions.

04 Contact